Delta Wi-Fi Login Deep Dive
Delta Wi-Fi Login Deep Dive
Designing to decrease login fallout by over 30%
Designing to decrease login fallout by over 30%
Designing to decrease login fallout by over 30%
UXR
UXR
UXR
Delta UXD Co-Op
Delta UXD Co-Op
Delta UXD Co-Op
Data
Data
Data
TIMELINE
TIMELINE
12 weeks
May 2025 - Aug 2025
12 weeks
May 2025 - Aug 2025
12 weeks
May 2025 - Aug 2025
MY ROLE
MY ROLE
UX Design Co-Op
UX Design Co-Op
UX Design Co-Op
TEAM
TEAM
In Flight Entertainment & Connection
(CXD - IFEC)
In Flight Entertainment & Connection
(CXD - IFEC)
In Flight Entertainment & Connection
(CXD - IFEC)
TOOLS
TOOLS
Figma
Quantum Metric
Qualtrics
Figma
Quantum Metric
Qualtrics
Figma
Quantum Metric
Qualtrics
Delta Air Lines - Summer 2025 - UX Design Co-Op
Delta Air Lines - Summer 2025 - UX Design Co-Op
Delta Air Lines - Summer 2025
UX Design Co-Op
My Projects (~4)
My Projects (~4)
Delta Sync Wi-Fi is a Wi-Fi access hub that hosts exclusive experiences and offers from Delta and partners (ex. free trial of Paramount+) for SkyMiles members.
Delta Sync Wi-Fi is a Wi-Fi access hub that hosts exclusive experiences and offers from Delta and partners (ex. free trial of Paramount+) for SkyMiles members.
Delta Sync Wi-Fi is a Wi-Fi access hub that hosts exclusive experiences and offers from Delta and partners (ex. free trial of Paramount+) for SkyMiles members.
Project 01.
Project 01.
Project 01.
Delta Wi-Fi Login Deep Dive
Delta Wi-Fi Login Deep Dive
Delta Wi-Fi Login Deep Dive
*Blurred slide from my presentation
*Blurred slide from my presentation
Analyze login fallout data on QM and design UX solutions.
Analyze login fallout data on QM and design UX solutions.
Analyze login fallout data on QM and design UX solutions.
Project 02.
Project 02.
Project 02.
UXR One-Stop-Shop Loop
UXR One-Stop-Shop Loop
UXR One-Stop-Shop Loop
*Blurred slide from the workspace
*Blurred slide from the workspace
Build & lead a centralized platform of Delta's User Experience Research.
Build & lead a centralized platform of Delta's User Experience Research.
Build & lead a centralized platform of Delta's User Experience Research.
Project 03.
Project 03.
Project 03.
Seatback New Feature User Testing
Seatback New Feature User Testing
Seatback New Feature User Testing
*Blurred screenshot of script & notes
*Blurred screenshot of script & notes
Assist in creating scripts and lead in-person user testing sessions for a new feature.
Assist in creating scripts and lead in-person user testing sessions for a new feature.
Assist in creating scripts and lead in-person user testing sessions for a new feature.
Project 04.
Project 04.
Project 04.
Weekly QM Insights
Weekly QM Insights
Weekly QM Insights
*Blurred insights page of an interesting user session
*Blurred insights page of an interesting user session
Weekly visual emailed to team and leaders on important data and user session replays.
Weekly visual emailed to team and leaders on important data and user session replays.
Weekly visual emailed to team and leaders on important data and user session replays.
Let's focus on the login deep dive
Let's focus on the login deep dive
Let's focus on the login deep dive
Delta Wi-Fi Login Deep Dive
Delta Wi-Fi Login Deep Dive
Delta Wi-Fi Login Deep Dive
The first step to accessing free Wi-Fi on Delta Air Lines is logging in, so our team wanted to focus data analysis on login fallouts and find design solutions.
I utilized Quantum Metric and Qualtrics to research and identify at least two key friction points in the Delta Wi-Fi portal log-in process then create multiple UX design solutions to each. By presenting to executives and leaders, my research got me a place on the 2026 company roadmap and some enhancements were released in August.
The first step to accessing free Wi-Fi on Delta Air Lines is logging in, so our team wanted to focus data analysis on login fallouts and find design solutions.
I utilized Quantum Metric and Qualtrics to research and identify at least two key friction points in the Delta Wi-Fi portal log-in process then create multiple UX design solutions to each. By presenting to executives and leaders, my research got me a place on the 2026 company roadmap and some enhancements were released in August.
The first step to accessing free Wi-Fi on Delta Air Lines is logging in, so our team wanted to focus data analysis on login fallouts and find design solutions.
I utilized Quantum Metric and Qualtrics to research and identify at least two key friction points in the Delta Wi-Fi portal log-in process then create multiple UX design solutions to each. By presenting to executives and leaders, my research got me a place on the 2026 company roadmap and some enhancements were released in August.
The Problem:
The Problem:
The Problem:
How can we significantly improve the customer login experience, reduce login abandonment, and ultimately increase take rates and conversions?
How can we significantly improve the customer login experience, reduce login abandonment, and ultimately increase take rates and conversions?
How can we significantly improve the customer login experience, reduce login abandonment, and ultimately increase take rates and conversions?
The Outcome:
The Outcome:
The Outcome:
Predicted decrease of login fallouts by 31% with some design enhancements releasing in August and the rest being placed on the 2026 company roadmap.
Predicted decrease of login fallouts by 31% with some design enhancements releasing in August and the rest being placed on the 2026 company roadmap.
Predicted decrease of login fallouts by 31% with some design enhancements releasing in August and the rest being placed on the 2026 company roadmap.
A quick summary slide on the project
A quick summary slide on the project
A quick summary slide on the project
NDA
NDA
NDA
I can't show all parts of the project (data, UX solutions) due to an NDA, but please do see below on my final thoughts!
I can't show all parts of the project (data, UX solutions) due to an NDA, but please do see below on my final thoughts!
I can't show all parts of the project (data, UX solutions) due to an NDA, but please do see below on my final thoughts!
Final Takeaways
Final Takeaways
Final Takeaways
Designing at Delta with real business analytics was so much fun - it made me realize that I love design backed by data. Additionally, my team was wonderful and they supported me in every way! Learning a new tool, Quantum Metric, shows my fast-technical learning skills, and I'm grateful to be able to apply data analyzing skills to my design breadth.
I also presented to multiple groups, totaling to 50+ people (including an executives' meeting)!
Key Learnings:
UX Research
Quantum Metric (data analysis)
Executive Presentations
Designing at Delta with real business analytics was so much fun - it made me realize that I love design backed by data. Additionally, my team was wonderful and they supported me in every way! Learning a new tool, Quantum Metric, shows my fast-technical learning skills, and I'm grateful to be able to apply data analyzing skills to my design breadth.
I also presented to multiple groups, totaling to 50+ people (including an executives' meeting)!
Key Learnings:
UX Research
Quantum Metric (data analysis)
Executive Presentations
Designing at Delta with real business analytics was so much fun - it made me realize that I love design backed by data. Additionally, my team was wonderful and they supported me in every way! Learning a new tool, Quantum Metric, shows my fast-technical learning skills, and I'm grateful to be able to apply data analyzing skills to my design breadth.
I also presented to multiple groups, totaling to 50+ people (including an executives' meeting)!
Key Learnings:
UX Research
Quantum Metric (data analysis)
Executive Presentations
🌟 My semester at Delta
🌟 My semester at Delta
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@2025 Rebecca Kim
made with matcha tiramisu and ♡
@2025 Rebecca Kim
made with matcha tiramisu and ♡
@2025 Rebecca Kim
made with matcha tiramisu and ♡